Tuesday, April 6, 2010

Gamification: Turning Work Into Play An Interview with David Helgason, CEO of Unity

Last month, h+ covered the work of Professor Byron Reeves, who champions the adaptation of gaming technologies for the workplace. Around the same time, David Helgason of Unity, a company that produces game development tools for the Web, mobile phones, and the Wii announced “The Year of Gamification” on the Unity blog (See Resources). For Helgason, gamification is the application of game technology and game design outside “gamespace” and the acceptance of games in non-gaming sectors. Usually, Helgason’s customers use his technology to create games like Zombieville for the iPhone. But lately, he’s noted an increase in customers using Unity to create employee training programs, among other things. h+ talked with Helgason to get a sense of the practical consequences of gamification.

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